THE GREEN MARKET NANTUCKET
THE GREEN MARKET NANTUCKET
CREATIVE BRIEF + BRAND DEFINITION
OFFERING POSITIONING + COMPETITIVE LANDSCAPE
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
EVENT CREATION, INVITATION AND RSVP MANAGEMENT
PARTNER ESTABLISHMENT
REVENUE STREAM EXPANSION
MEDIA + INFLUENCER RELATIONS
PRESS TRIPS
PHOTO SHOOT DIRECTION, MANAGEMENT + IMAGE EDITING
GRAPHIC DESIGN + PITCH DECK CREATION
ARA handled pre- and post opening PR for the clean food + beauty market, garnering a multi-billion media impression campaign via press engagement, creative teaser events, press trips and the creation of local partnerships. Social media channels were established, key buyer groups were engaged and delighted, and in-room offerings were set up with nearby hotel, Greydon House. Local and national print and online media coverage was secured, creating buzz and sales.
SAMPLE PRESS HIGHLIGHTS:
TRAVEL AND LEISURE
COVETEUR
FORBES
DINING SOURCEBOOK
BOSTON MAGAZINE
NANTUCKET MAGAZINE
CONDE NAST TRAVELER
SOCIAL STUDIES
YAHOO
TOWN AND COUNTRY
