PAUL KASMIN’S GALLERY PK SHOP
PAUL KASMIN GALLERY’S PK SHOP
CREATIVE BRIEF + CORE COMPETENCIES DEFINITION
PRODUCT POSITIONING + COMPETITIVE LANDSCAPE
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
EVENT CREATION + MANAGEMENT
SPONSOR + PARTNER ESTABLISHMENT
MEDIA + INFLUENCER RELATIONS
PHOTO SHOOT PLANNING, MANAGEMENT + IMAGE EDITING
GRAPHIC DESIGN + PITCH DECK CREATION
After successful openings for key artists with the Paul Kasmin Gallery, ARA was tapped to open the new PK Shop, and help establish the value and legitimacy of the art editions market. ARA secured repeated multi billion media impression campaigns over a span of five years in launching blue chip artists editons and lucrative partnerships for pop-ups in key markets including Miami Art Basel.
