ROTRING
ROTRING
CREATIVE BRIEF + CORE COMPETENCIES DEFINITION
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
EVENT CREATION + MANAGEMENT
ARA was hired to handle inaugural American PR for the heritage brand, via collaborative web redesign and synchronized launch of the 1st ‘Digital Analog Pencil’ through a multi-billion media impression campaign kicking off in WSJ Magazine and The Wall Street Journal print paper.
SAMPLE PRESS HIGHLIGHTS:
COOL HUNTING
COOL MATERIAL
DESIGN MILK
DESIGN MILK
ECONOMIST
GEAR PATROL
GEAR PATROL
GEAR HUNGRY
GEAR MOOSE
GIZMODO
HIGHSNOBIETY
HYPE BEAST
SELECTICISM
SELECTICISM
THE COOLIST
TREND HUNTER
UNCRATE
THE AWESOMER
WSJ
WSJ ONLINE
WSJ MAGAZINE
