FRIENDSWITHYOU
FRIENDSWITHYOU
CREATIVE BRIEF + BRAND DEFINITION
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
EVENT CREATION + MANAGEMENT
SPONSOR + PARTNER ESTABLISHMENT
OPENINGS, PARTIES + LAUNCHES
The joyful international artist collective hired ARA to handle their fine art editions PR for multiple launches, to handle launch PR in New York and Los Angeles for their brand collaborations, and to spearhead Book Launch PR in collaboration with Rizzoli. A multi-billion media impression campaign was produced.
