THE FRONTLASH
THE FRONTLASH
OFFERING POSITIONING + COMPETITIVE LANDSCAPE
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
MEDIA + INFLUENCER RELATIONS
Tapped by Celebrity Stylist Laura Lea Jones, ARA led her signature Creative Brief and naming process of the new publication on conscious fashion. ARA organized the team for design of the website and branding and launched the publication to key media. The launch culminated in one of the first and best branded publications devoted to a fashionable future of less waste in style.
