GOSPEL
GOSPEL
PRODUCT POSITIONING + COMPETITIVE LANDSCAPE
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
EVENT CREATION + MANAGEMENT
OPENINGS, PARTIES + LAUNCHES
The experiential nightlife creators of Babël tapped ARA to provide Opening Strategy + PR for their new nightlife space beneath David Bowie’s former apartment in the heart of Soho, and event coverage for satellite events. National press coverage solidified the innovative experiential entrepreneurs vision in the downtown Manhattan nightlife scene.
Photos: Gospël
