LAVENDER FARM WELLNESS
LAVENDER FARM WELLNESS
CREATIVE BRIEF + CORE COMPETENCIES DEFINITION
SERVICES POSITIONING + COMPETITIVE LANDSCAPE
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
EVENT CREATION + MANAGEMENT
SPONSOR + PARTNER ESTABLISHMENT
REVENUE STREAM EXPANSION
SOCIAL MEDIA STRATEGY + IMPLEMENTATION TIMELINE
PHOTO SHOOT PLANNING, MANAGEMENT + IMAGE EDITING
PRESS TRIPS
PARTIES
SOCIAL MEDIA MANAGEMENT
MEDIA + INFLUENCER RELATIONS
PRESS TRIPS
GRAPHIC DESIGN + PITCH DECK CREATION
Nantucket's Functional Medicine Wellness Center tapped ARA to help launch a signature booking app for the wellness community. ARA undertook a strategic PR Campaign to clean up marketing materials, shoot new image assets, update social media channels, set up strategic partnerships for increased revenue and exposure, and secure local and national media coverage. The following fall the center expanded to the ground floor of Greydon House to offer full-service wellness retreats. The PR efforts for the app and partnership collectively garnered a multibillion media impression campaign.
SAMPLE PRESS HIGHLIGHTS:
FATHOM AWAY
TOWN AND COUNTRY
FORBES
DOMINO
COVETEUR
N MAGAZINE
TRAVEL AND LEISURE
YAHOO
CONDE NAST TRAVELER
