MALLE LONDON
MALLE LONDON
CREATIVE BRIEF + CORE COMPETENCIES DEFINITION
PRODUCT POSITIONING + COMPETITIVE LANDSCAPE
TARGETED MARKET COMMUNICATION STRATEGY
PRESS KIT + PRESS RELEASE CREATION
MALLE London, helmed by repeat ARA collaborator Robert Nightingale, tapped ARA to handle launch PR for his debut luggage collection. ARA launched the capsule collection in The New York Times T Magazine.
SAMPLE PRESS HIGHLIGHTS:
NEW YORK TIMES
