MARIA MITCHELL ASSOCIATION
MARIA MITCHELL ASSOCIATION
CREATIVE BRIEF + CORE SERVICES DEFINITION
PARTY COVERAGE
SOCIAL MEDIA STRATEGY + IMPLEMENTATION TIMELINE
SOCIAL MEDIA MANAGEMENT
PHOTO AND VIDEO PLANNING, MANAGEMENT + IMAGE EDITING
GRAPHIC DESIGN + PITCH DECK CREATION
In 2021, Ava led a Fall Group Press Trip and included Open Night at Maria Mitchell Observatory. Press + Social Media highlights from key writers led to an offer to oversee Social Communications. Since Spring 2022, ARA has increased the MMA's social media engagement by 500%. ARA undertook a strategic digital detox to clean up marketing and fundraising materials, shoot a steady stream of new image assets, create an online e-commerce shop, update and manage all social media channels, and set up strategic partnerships. This Fall the MMA uplevels its fundraising efforts in guiding the creation of a new aquarium, as a leader in the adaptation of the Washington Street waterfront.
Astrophotography images courtesy of Celia Mulcahey
Aquarium image courtesy Georgie Morley
